My Bag of Tricks
I create digital tools + experiences through research, prototyping, gamification and design.
Design a game plan for the product experience.
Discover the right problem and key touchpoints.
Research and gather data to test assumptions.
Utilize game mechanics to enhance engagement.
Create mock-ups and test ideas in the field.
Build just enough product to validate key experiences.
How It Works?
Each project is unique, but most tend to include these steps.
Empathize + Define
Gain a deeper understanding of your audience and business goals.
Propose creative solutions to minimize friction and nail those goals.
Visualize potential solutions and show them to others.
Test + Learn
Gather evidence to validate the best path forward.
Why It Works
Create Winning Solutions
Uncertainty is unavoidable in product design, but we increase the odds of success through research and protoyping.
- We gain clarity on what really matters and let bad ideas go.
- We understand what is resonating and double-down on the winning solutions.
Deliver Real Value
We all carry cognative biases that skew our problem solving abilities.
- By talking to customers, we can tailor unique solutions to create real impact.
- By understanding habits and mental models, we deliver real value.
I can help you bring your ideas to life. I've collaborated with 30+ entrepreneurs and startups to create their initial product offering through prototyping, iteration and design.