Designing a Savings Solution for Millenials
Money is a stressful and emotionally loaded topic that conjures up anxiety for many of us. How might we make something so heavy, like saving for the future or paying off student loans, feel like something exciting and personally fufilling?
We designed an interactive savings bootcamp, delivered via SMS that utilized game mechaincs. We used personalized insights to address individualized circumstances.
We developed a community of engaged daily users, many of whom added real money to savings accounts.
Making saving money an opportunity for self-care.
Follow the data
We interviewed millennials to gain insights on their motivations and unmet needs around money.
Meet them where they are
We built a chatbot interface where users could customize the experience and communicate with the bot directly.
Provide real-time feedback
We designed user journeys enrinched with game mechanics and rewards systems.
Double down on wins
We developed a community of daily engaged users who added real money to savings accounts.